About Subaru of Fairfield

Leading Volume Northern California Subaru Dealer Focused on the "One True Price" Approach to Achieving Customer Satisfaction

Fairfield Subaru, owned by the Ferro family, has been serving the Subaru faithful in northern California, especially along the corridor between San Francisco and Sacramento, for more 20 years, and continues to meet ever-growing demand for Subaru's distinctive, adventure-ready vehicles. To survive that long in a competitive business, you have to know what it takes to make customers happy. To that end, our owners are on site every day and are very involved in the community. By speaking with our customers, we've learned you want a shorter, simpler, less stressful process for buying a vehicle. In order to make that a reality, we developed Fairfield Subaru's Fast, Hassle-Free, One Price system - and we're the first dealership in the Bay area to do so!

By sticking to our "One True Price" approach to selling cars and making customer satisfaction our number one priority, today our reputation as the area's best car dealership is surpassed only by growth in our sales volume. Of course, having a great product doesn't hurt. From the Outback wagon and Forester and Crosstrek crossovers, to the sporty Impreza hatchback, Legacy midsize sedan and WRX sports sedan, Subaru vehicles are highly desirable vehicles because they're versatile, capable and affordable.

Creating One True Price

Our "One True Price" approach to selling cars is no accident. We listen carefully to our customers, and we understand that having to negotiate over the purchase price of a new or used vehicle is the most frustrating aspect of the car-buying experience. We've eliminated that frustration with our One Price system. It's a negotiation-free pricing policy, in which our One Price is clearly posted for every vehicle - on the lot as well as online - and we stick to it. What you see is what you get, and each vehicle's price is calculated based on vehicle demand, availability, color, equipment and inventory age. We make sure our prices stay highly competitive by constantly shopping the market, and we keep an eye on prices suggested by objective, third-party car buying resources like Kelley Blue Book's kbb.com and Edmunds.com.

Alleviating Sales Pressure, Improving Customer Satisfaction

We also understand that no one likes being hassled by an overly-aggressive salesperson when they're shopping for new or used car. That's why we compensate our sales professionals differently than other dealerships. At Fairfield Subaru, we view our sales professionals as the product specialists they're meant to be. They're paid a base salary, along with a bonus that's based in part on sales volume but also on customer satisfaction scores. That means that the No. 1 goal of our sales staff isn't to sell as many cars as possible no matter what, but to sell you the vehicle that is truly right for you. We believe you'll find our sales staff is more interested in helping you find the car that's right for you and what you can afford, versus just selling cars. 

If you are not already a Fairfield Subaru customer, come in today and experience our "One Price" approach and spend some time talking with one of our friendly sales professionals about what you're looking for in your next car. We're sure you will be amazed at how pleasant the car buying experience can be.

Fairfield Subaru

2525 Martin Road
Directions Fairfield, CA 94534

  • Call or Text Sales: (707) 639-9073
  • Service: (707) 639-9073
  • Parts: (707) 639-9073


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 08:00pm
  • Saturday 09:00am - 08:00pm
  • Sunday 10:00am - 07:00pm