About Subaru of Fairfield

Leading Volume Northern California Subaru Dealer Focused on the "One True Price" Approach to Achieving Customer Satisfaction

Here at Fairfield Subaru, we are proud to say that for over 20 years we have been assisting customers with finding the right vehicle for their needs. Today, we continue to meet the ever-growing demand for Subaru's. Located halfway between San Francisco and Sacramento, our location is ideal for customers from San Francisco, Oakland, Vallejo, and Napa to our west. As well as Vacaville, Davis, Sacramento, and Folsom to our east.

At Fairfield Subaru, our customers are our number one priority. They're the reason we are so successful, and we want every experience they have here to be a positive one. By speaking with our customers, we were able to create a shorter, simpler, and less stressful process for buying a vehicle. We developed Fairfield Subaru's Fast, Hassle-Free, One Price System - and we're the first dealership in the Bay area to do so!

Creating One True Price

Our "One True Price" approach to selling cars is no accident. We listened to our customers and understood that having to negotiate over the purchase price of a new or used vehicle is the most frustrating aspect of the car-buying experience. We've eliminated the frustration with our One True Price system. It is our negotiation-free pricing policy, in which our One Price is clearly posted for every vehicle - on the lot as well as online- and we stick to it. What you see is what you get. We take into consideration the vehicle demand, availability, color, equipment, and inventory age when pricing our vehicles. We make sure that our prices stay highly competitive by constantly shopping the market. We make sure to keep an eye on prices suggested by objective, third-party car buying resources like Kelley Blue Book's kbb.com and Edmunds.com.

If you are not already a Fairfield Subaru customer, come in today and experience for yourself our "One True Price" approach.

Alleviating Sales Pressure, Improving Customer Satisfaction

We also understand that no one likes being hassled by an overly-aggressive salesperson when they're shopping for new or used car. That's why we compensate our sales professionals differently than other dealerships. At Fairfield Subaru, we view our sales professionals as the product specialists they're meant to be. They're paid a base salary, along with a bonus that's based in part on sales volume but also on customer satisfaction scores. That means that the No. 1 goal of our sales staff isn't to sell as many cars as possible no matter what, but to sell you the vehicle that is truly right for you. We believe you'll find our sales staff is more interested in helping you find the car that's right for you and what you can afford, versus just selling cars. 

If you are not already a Fairfield Subaru customer, come in today and experience our "One Price" approach and spend some time talking with one of our friendly sales professionals about what you're looking for in your next car. We're sure you will be amazed at how pleasant the car buying experience can be.

Fairfield Subaru

2525 Martin Road
Directions Fairfield, CA 94534

  • Call or Text Sales: (707) 639-9073
  • Service: (707) 639-9073
  • Parts: (707) 639-9073


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 08:00pm
  • Saturday 09:00am - 08:00pm
  • Sunday 10:00am - 07:00pm