One True Price




At Fairfield Subaru, we give you our best price (True Price) on every vehicle, every day.  Youget our bottom-line One True Price, without having to haggle or play any of the games that traditional dealers play.

How does One True Price make car buying better?

Fairfield Subaru has increased sales & Customer Satisfaction scores since the introduction of One True Price, In fact here at Fairfield Subaru we believe this pricing approach has been the key to our Truly Exceptional Service. Some of the advantages of this approach are:

  • Save Money- To be successful with One True Price, you have to be willing to offer a very low price up front, otherwise your competition just undercuts you.  We have increased sales due to our willingness to give you a great price up front.
  • No Worry- Stop worrying that your neighbor got a better deal than you, and stops worrying that you'll miss a "SALE". Everyone pays the same low price at Fairfield Subaru, every day.
  • No Games- We don't have fake "Sales" every month. Have you ever noticed how many dealers make the claim every month that "Now is the best month to buy!"?  If they make that claim 12 months a year, aren't they wrong for 11?
  • Build Trust- We want to have you as a customer for life, not just sell you one vehicle.  Therefore, it's critical to start the relationship off right, and we feel that giving you an upfront, enjoyable buying experience greatly increases the likelihood that you will return for your service needs, as well as your next vehicle purchase.

Fairfield Subaru Creates Confident Drivers with Their 48-Hour Money Back Guarantee


At Fairfield Subaru, we want you to love your vehicle, now and miles down the line, so if you possess even an inkling of doubt that your choice ride is not well-suited for your lifestyle, we encourage you to come back and try again. Take your new Subaru model or used vehicle home, drive it around the neighborhood, take it to work, and run some errands with the kids--get a feel for your new ride and if you feel you picked the wrong vehicle--whether you want to pursue another model, trim or even brand--you have 48 hours to bring your vehicle back to us--no questions asked.


We pride ourselves in having premiere customer service, competitive pricing and dynamic inventories; with our 48-hour money back guarantee, we accomplish our mission of placing you and your car-buying needs first. Any member of our inventory--excluding high-performance cars like the Subaru BRZ or WRX STI--are returnable.


So whether you decided you aren't a fan of the paint you chose, decided you need more room or simply figured you'd splurge on all those available amenities, you have the ability to come back and make an exchange.


Have second thoughts? Give us a call at 888-368-4847 or join us at our 2525 Martin Road location in Fairfield, CA, where we serve the greater Napa, Walnut Creek, Davis, Vacaville, and Sacramento region, to place all that money back in your pocket today.

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Fairfield Subaru

2525 Martin Road
Directions Fairfield, CA 94534

  • Call or Text Sales: (707) 639-9073


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 08:00pm
  • Saturday 09:00am - 08:00pm
  • Sunday 10:00am - 07:00pm